Business Communication

Komunikasi bisnis (Business Communication) adalah proses pertukaran pesan atau informasi untuk mencapai efektivitas dan efisiensi produk kerja di dalam struktur dan sistem organisasi. Dalam kegiatan komunikasi bisnis, pesan hendaknya tidak hanya sekedar informatif tetapi juga haruslah persuasif, agar pihak lain bersedia menerima suatu paham atau keyakinan atau melakukan suatu perbuatan atau kegiatan.

Dengan kata lain Komunikasi bisnis berarti setiap komunikasi yang digunakan untuk membangun partnerships, sumber daya intelektual, untuk mempromosikan satu gagasan; suatu produk; servis; atau suatu organisasi, dengan sasaran untuk menciptakan nilai bagi bisnis yang dijalankan. Komunikasi Bisnis meliputi pengetahuan yang menyeluruh dari sisi internal dan eksternal bisnis tersebut. Komunikasi yang internal termasuk komunikasi visi (perseroan/perusahaan), strategi, rencana-rencana, kultur/budaya perusahaan, nilai-nilai dan prinsip dasar yang terdapat di perusahaan, motivasi karyawan, serta gagasan-gagasan, dll. Komunikasi eksternal termasuk merek, pemasaran, iklan, hubungan pelanggan, humas, hubungan-hubungan media, negosiasi-negosiasi bisnis, dll. Bagaimanapun bentuknya, semua hal tersebut memiliki tujuan yang sama, yaitu menciptakan suatu nilai bisnis (create business value)

Di era globalisasi ini, tantangan seorang manajer di masa depan relatif akan semakin sulit, karena dunia bisnis menghadapi lingkungan persaingan yang cenderung semakin turbulen. Para manajer perlu membekali diri dengan keterampilan lintas budaya, berupa kemampuan berinteraksi dengan berbagai ragam budaya, gaya manajemen / bisnis bangsa lain, maupun kerjasama tim, baik intern maupun dalam suatu aliansi strategis dengan mitra bisnis. Disini peran komunikasi bisnis menjadi semakin sangat penting, yaitu kemampuan membaca, menafsirkan laporan dan informasi dari lingkungan. Disamping menyampaikan gagasan, baik lisan maupun tertulis secara sistematik.

Pengertian senada Business Communication dari Wikipedia.org adalah communication used to promote a product, service, or organization; relay information within the business; or deal with legal and similar issues. It is also a means of relying between a supply chain, for example the consumer and manufacturer.

Business Communication is known simply as “Communications.” It encompasses a variety of topics, including Marketing, Branding, Customer-relations, Consumer – behaviour, Advertising, Public relations, Corporate communication, Community engagement, Research & Measurement,Reputation management, Interpersonal communication, Employee engagement, Online communication, and Event management. It is closely related to the fields of professional communication and technical communication.

In business, the term communications encompasses various channels of communication, including the Internet, Print (Publications), Radio,Television, Ambient media, Outdoor, and Word of mouth.

Business Communication can also refer to internal communication. A communications director will typically manage internal communication and craft messages sent to employees. It is vital that internal communications are managed properly because a poorly crafted or managed message could foster distrust or hostility from employees.[1]

There are several methods of business communication, including:

* Web-based communication – for better and improved communication, anytime anywhere …
* e-mails, which provide an instantaneous medium of written communication worldwide;
* Reports – important in documenting the activities of any department;
* Presentations – very popular method of communication in all types of organizations, usually involving audiovisual material, like copies of reports, or material prepared in Microsoft PowerPoint or Adobe Flash;
* telephoned meetings, which allow for long distance speech;
* forum boards, which allow people to instantly post information at a centralized location; and
* face to face meetings, which are personal and should be succeeded by a written followup.

References

1. ^ “Living with Ambiguity”. de la Vergne, Susan (2005). http://www.auxiliumtraining.com/Ambiguity.htm. Auxilium Training. Retrieved on 2008-05-22.
2. http://agungpia.multiply.com/journal/item/45/Ukuran_Keberhasilan_Komunikasi_Bisnis
3. http://komunikasibisnis.blogspot.com/2007/08/tantangan-kompetensi-komunikasi-bisnis.html

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